Fractional CFO support for owner-led businesses
Turn messy financial data into clear decisions
Moore Capital Group helps small businesses build simple finance systems that show what is happening, why it is happening, and what management should do next.
The gap
Most owners have reports. They still do not have a decision system.
You may know revenue, but still not know which jobs, services, customers, or locations are actually profitable, why cash is tight, whether labor is efficient, or what to fix first.
Profit is unclear
Revenue does not prove profitability. MCG helps identify which work drives gross profit, EBITDA, and enterprise value.
Cash is tight
Profit and cash are not the same. We build a basic cash flow view so management can see pressure before it becomes urgent.
Action is missing
Financial reports should lead to decisions. Every review should answer what happened, why it happened, and what management should do next.
Core offer
The CFO Visibility Sprint
A 30-day project that turns your existing QuickBooks and operating data into a simple finance system with a CFO model, KPI scorecard, cash flow view, cleanup recommendations, and management summary.
Explore the SprintCFO model
Organize revenue, direct costs, payroll, operating expenses, EBITDA, cash, AR, AP, and debt into a clean management model.
KPI scorecard
Track revenue, gross margin, labor, overhead, EBITDA, cash flow, and the metrics that change decisions.
Management summary
Translate the numbers into plain-English commentary: what changed, why it changed, and what to do next.
Cash flow view
See where cash is going, where pressure is building, and why profit and cash may tell different stories.
Best fit
Built for owner-led businesses with real operational complexity
MCG works best with companies doing roughly $1M to $25M in annual revenue, especially construction, trades, home services, property management, retail, and multi-location local businesses.
Review the current numbers
QuickBooks, payroll, revenue detail, debt schedules, operating reports, and the current monthly review process.
Build the finance system
Mapping, model, KPI scorecard, cash flow view, dashboard-ready export, and cleanup recommendations.
Turn numbers into action
Owner-ready summary explaining what is happening, why it is happening, and what management should do next.
Client results
Businesses we've helped gain clarity
Real results from business owners who stopped guessing and started knowing their numbers.
"Before Moore Capital, I had no idea which of my service lines was actually making money. Within 30 days I had a dashboard that showed me everything clearly."
"I was profitable on paper and always cash-short. Cameron built a cash flow model that finally explained why and showed me exactly how to fix it."
"I thought my business was doing well because we had money coming in. Cameron showed me the difference between profit and cash and it completely changed how I run the business."
"Your testimonial could go here. Results are unique to each business."
Ready to get clarity?
You do not need more reports. You need a finance system that tells you what is driving profit, cash, and value.
Start with a focused Financial Visibility Call to review your current reporting, where visibility is missing, and whether the CFO Visibility Sprint is the right first move.
Owner-led businesses · Practical finance systems · Profit, cash, and KPI clarity