Small business finance FAQ
Answers for owners who need clearer profit, cash flow, and KPI visibility
Use these plain-English answers to understand when fractional CFO support makes sense and what a simple finance system should show.
What does a fractional CFO do for a small business?
A fractional CFO helps a business owner understand profit, cash flow, KPIs, budgets, forecasts, and the financial impact of management decisions without hiring a full-time CFO.
When does a small business need fractional CFO support?
A small business usually needs support when revenue is growing, cash is tight, margins are unclear, reporting is inconsistent, or the owner is making decisions without a reliable financial model.
What is the CFO Visibility Sprint?
The CFO Visibility Sprint is a 30-day project that turns QuickBooks and operating data into a clean CFO model, KPI scorecard, cash flow view, cleanup recommendations, and management summary.
Who is Moore Capital Group best for?
MCG is best for owner-led businesses doing roughly $1M to $25M in revenue, especially construction, trades, home services, property management, retail, and multi-location operators.
Is this bookkeeping or tax preparation?
No. Moore Capital Group does not replace bookkeeping or tax preparation unless explicitly scoped. The work focuses on visibility, reporting, forecasting, profitability, and decision support.
What should I have ready before a Financial Visibility Call?
Bring a basic description of the business, recent financial reports, the current reporting process, and the decisions you are trying to make with better numbers.
What KPIs should a small business owner review monthly?
Start with revenue, gross profit, gross margin, payroll percentage, operating expense percentage, EBITDA, cash balance, cash flow, accounts receivable, accounts payable, and debt service coverage if debt exists.
Why can a profitable business still run out of cash?
Profit and cash are different. Cash can be tied up in receivables, inventory, debt service, owner distributions, timing gaps, or expenses paid before revenue is collected.